Movement, proximity, business strategy, and next-year planning.
Warrior Week Event Of The Year Call To Arms 2026
Three groups. One brotherhood. Two live days to move, connect, learn from proven leaders, and build the plan for 2027.
The call begins in
The Called, The Field, and the Syndicate Council in one place.
Business, capital, wealth, physical leadership, and truth.
A clearer network, sharper direction, and a plan you can execute.
Every Level Answers The Same Call
This room connects men from The Man Project answering the call, The Field brotherhood called to come, and Syndicate Council leaders who have carried the standard for years.
The Called
Men from The Man Project answering the Call to Arms, many for the first time. You will meet the men, feel the standard, and experience the Warrior Week brotherhood in real proximity.
The Field
The Warrior Week brotherhood, called to come and stand in the room. These men bring lived experience, shared history, and the standard in action.
Syndicate Council
Veteran leaders, coaches, speakers, operators, and OGs. These men bring experience, correction, perspective, and high-level relationships into the room.
Tell The TruthThen Build
Day 1 begins with the man behind the business: the commitments kept, the standards compromised, and the decisions that have been avoided.
From there, the room puts the business, family, leadership, and life on the table. Honest conversations, direct coaching, and meaningful relationships turn into decisions for the year ahead.
Business, Family + Life Built Into The Plan
Every block has a purpose: honest audits, meaningful relationships, direct correction, and decisions that strengthen the business and the life behind it.
Day 1: Business, Family + Life Audit
Wednesday, December 2-
Arrival + Opening Session
Meet the men, establish the standard, and set the intention for two days of honest conversations, meaningful relationships, and decisions that matter.
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The Man Behind The Business
A personal leadership audit. Examine the last 12 months of your life, the commitments you kept, the standards you compromised, and the decisions you have been avoiding.
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Business Truth + Performance Audit
Put your business on the table. Revenue, profitability, marketing, sales, operations, leadership, and financial performance. Identify what is working, what is broken, and what must change.
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Lunch + Brotherhood Connection
Build meaningful relationships with fellow entrepreneurs, Warrior Week graduates, and Syndicate Council members through shared experiences, business conversations, and opportunities for collaboration.
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Family, Life + Leadership Alignment
What is the true cost of your success? Examine your marriage, fatherhood, relationships, time, and personal priorities. Build a business that supports the life you are committed to living, rather than one that consumes it.
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Business Strategy + Expert Hot Seats
Practical insights, direct coaching, and real-world conversations around business growth, financial stewardship, operational systems, wealth creation, and leadership.
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Day 1 Close: The Truth + The Commitment
Capture the lessons, identify the changes that cannot wait, and establish the personal and professional commitments that will shape your next 90 days and the year ahead.
The mission: Build a stronger business. Lead a stronger family. Live a more purposeful life.
Day 2: Build The 90-Day Plan
Thursday, December 3-
Opening + Business Audit
Start with the business as it actually exists. Review revenue, profitability, marketing, sales, operations, leadership, and financial performance. Name the constraint, separate the facts from the story, and decide what deserves the room's attention.
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Expert Sessions
Practical insight from leaders who have built, negotiated, raised capital, protected wealth, and carried real responsibility. Work through pitching, capital, negotiation, financial strategy, business alignment, and the systems required to execute at a higher level.
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Lunch + Connection
Continue the conversations that matter with the men who can challenge your assumptions, expand your thinking, and open the door to better relationships. Use the break to turn shared work into real connection and possible collaboration.
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Coaching + Hot Seats
Stand up, show the real problem, and receive direct correction. Put the offer, the numbers, the team issue, or the decision you have been avoiding in front of the room and get perspective from men who will not let you hide behind a better story.
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2027 Planning
Turn the lessons into priorities, commitments, and a clear operating direction for 2027. Define what changes first, who owns it, what gets measured, and how the business, family, and life you are building stay aligned after the event is over.
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The Commitment
Leave with a documented plan, a stronger network, and no confusion about what comes next. State the commitment, name the standard, and walk out knowing exactly what must be true when you return to your business, your family, and your life.
Not More Notes Better Decisions
CTA is built around practical subjects, honest correction, and relationships that remain useful when the event is over.
Business Direction
Identify the systems, structure, and priorities that need to change before 2027 begins.
Pitch + Capital
Sharpen the story of your business, strengthen negotiations, and understand how capital responds to clarity.
Wealth Strategy
Connect business decisions to long-term wealth, risk, family security, and strategic growth.
Physical Leadership
Use discipline, mobility, strength, and presence as operating tools rather than separate goals.
Real Relationships
Build connections across The Called, The Field, and Syndicate Council through shared work and honest conversation.
Your 2027 Plan
Leave with priorities, next moves, and a direction you can begin executing immediately.
Men Who Have Built Through It
You are not coming to hear theory. Nine leaders bring experience across business transformation, capital, negotiation, physical leadership, security, people, media, and brand.

Sam Falsafi
CEO of Warrior Week Inc.
Coach Sam brings more than 15 years of experience in business transformation, leadership, and personal development. He has personally trained more than 3,500 elite businessmen and impacted more than 50,000 men worldwide.
- Align business success with your personal life.
- Find the systems you are avoiding and fix them.
- Face personal and business challenges directly.

Oren Klaff
Author of Pitch Anything and Flip the Script
Oren Klaff is a capital markets and negotiation expert who has helped businesses raise billions. He teaches owners how to frame their value, command attention, and make stronger deals.
- Pitch investors and partners with clarity.
- Use proven negotiation techniques under pressure.
- Reframe your business narrative to attract capital.

Byron Rodgers
Global Security Expert
A U.S. Marine Corps combat veteran, Byron brings a practical point of view on executive protection, leadership, and disciplined decision-making under pressure.
- Protect the mission without losing sight of the people.
- Lead with preparedness, awareness, and calm.
- Build standards that hold under real pressure.

John Chiorando
Founder, Once Upon A Coconut
John is a serial entrepreneur and operator with more than 30 years of experience building companies across wireless, real estate, hospitality, insurance, and consumer goods.
- Lead complex operations with clarity and discipline.
- Build teams that can carry the weight of growth.
- Turn opportunity into durable enterprise value.

JB Brangers
Wealth Management & Business Strategy Expert
With nearly 30 years of experience, JB advises small-to-mid-sized business owners on financial and business management. As an equity partner at Cerity Partners, he helps wealthy families, businesses, and non-profits achieve comprehensive wealth management and strategic planning. He played a key role in the $250M merger of ARGI Financial Group with Cerity Partners.
- Build and manage a strategic wealth plan that secures long-term financial success.
- Align financial strategy with business goals for sustainable growth.
- Navigate mergers and business expansions to increase market position.

Max Mormont
Strength, Mobility, and Leadership Expert
Max trains high performers to push past limits and build real resilience. His coaching pairs physical intensity with a grounded presence that carries into every domain of life.
- Build strength and mobility that support the mission.
- Stay present and purposeful under pressure.
- Lead from the front with real physical capacity.

Jean-Paul Wright (JP)
People Operations & Talent Strategy Expert
JP connects high-margin businesses with the talent they need to scale, joining strategic planning, advanced recruiting systems, retention, and organizational culture.
- Find and keep the people who move the business forward.
- Build a culture that can handle the next level.
- Turn hiring into a strategic advantage.

Austin Hurst
Facebook & Digital Ads Specialist
Austin leads Hurst Media, a digital marketing agency built around strategic planning, data-driven media buying, smart tracking, and measurable performance.
- Use tracking to see what is actually working.
- Build tighter targeting and clearer offers.
- Make media spend answer to the business.

Costas Schuler
Costas helps founder-led businesses build the brand and growth systems behind it. He brings positioning, social content, websites, funnels, automation, AI, and the technical problem-solving required to make the whole machine work.
- Clarify the brand, messaging, and social content that earn attention.
- Build or repair websites and funnels that turn attention into leads and sales.
- Connect automation, AI, and backend systems so momentum does not break after the click.
AnswerThe Call
Your ticket covers both days of Call to Arms at Warrior Week HQ: the Day 1 Business, Family + Life Audit, the full Day 2 business program, and access to the men in the room.
Come ready to move, tell the truth, make useful connections, and build the next year before the calendar forces you into it.
December 2-3, 2026. Southern California. One ticket for the complete two-day event.
Secure Your SeatQuestions You Will Ask
Do I need to be inside Warrior Week already?
No. The Called are men from The Man Project answering the Call to Arms, many for the first time. You will share the room with The Field brotherhood and leaders from the Syndicate Council.
What does the $799 ticket include?
Your ticket includes the complete two-day Call to Arms program at Warrior Week HQ: the Day 1 Business, Family + Life Audit and the full Day 2 business program.
Is this an online event?
No. Call to Arms is a live, in-person event in Southern California. The proximity and the relationships in the room are part of the experience.
Where does Day 1 begin?
Day 1 begins at Warrior Week HQ, 1046 Calle Recodo in San Clemente, at 8:00 AM. Both days of Call to Arms take place at Warrior Week HQ.
Where is Day 2?
Day 2 takes place at Warrior Week HQ, 1046 Calle Recodo in San Clemente, from 8:00 AM to 6:00 PM.
What is the Day 1 focus?
Day 1 is a Business, Family + Life Audit. You will examine the man behind the business, business performance, family and life alignment, then work through expert hot seats and direct coaching.
What should I bring?
Bring a black journal, pen, water, business-session clothing, and the real business questions you need answered.
What is the dress code?
Black jeans, black shoes, and a black Warrior Week shirt, plain black shirt, or black polo. No oversized, loud, or colorful logos. Small, discreet logos are acceptable. No business suits.
What will I leave with?
You will leave with new relationships across the Warrior Week ecosystem, direct insight from experienced leaders, and a clearer plan for 2027.